BellUp stores your email address, your reminders, and your app preferences (like theme and notification settings) so the app can work the way you've set it up, on any device you log into. We never sell your information. BellUp staff do not access your account or reminders out of routine curiosity - only when needed for account support, resolving a security issue, moderation of a report, fixing a technical problem, or maintaining the service, as described on the consent screen. Every such access by staff is logged internally. You can review or change your privacy choice at any time from Settings, under Privacy & Data.